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Customer relationship management (CRM) is a tool for managing company’s relationships and communications with customers and potential customers. A CRM helps companies to stay connected with customers, streamline business processes, and improve overall profitability.
Dashboard (Single View) by integrating all process eases the decision making process. One need not to move between different applications to get the data required for decisions.
As data is kept at a central location, it reduces the risk of using inaccurate data. A single data view allows business to work from one perspective and eliminate conflicting data values.
When you co-relate the data, it is more meaningful & powerful. Analysis of multiple data sources is better handled by bringing the data together where trends and conclusions can be drawn much sooner.
Managing the security of your data within one system application is much easier than managing multiple systems of data. By integrating the management, backup and administration, tasks are simplified.
The ability to access customer information quickly and easily is vital for maintaining good relationships. CRM software will enable you to assist customers more effectively.
Integrating systems that streamline any element of your end to end sales process and improve your order fulfilment rate will have a positive impact on your overall sales potential.
Implementing CRM software improves the productivity along with accuracy. This is more relevant where the data is entered multiple times and calculations are done manually. Integrating applications that use the same data sources will allow you to improve your operations productivity.
This is particularly relevant where the same data is entered multiple times into different software systems. With one point of data entry and no need to switch between different software applications, processing is simpler and quicker.